People have been trying to sell everything from food to services and jewelry for a millennia, but most sellers fail. Part of the problem is ineffective sales techniques or an absence of sales training.
The best sales tip we give at effective sales techniques utah revolve around listening skills. If you are always going on and on, how do you expect to win your potential client over? If you just tout the benefits of your products without knowing whether the client wants them, of course you will run into push back and low sales.
You are the most interesting topic you ever discuss, and its true for others too: your prospects like to talk about their own businesses or lives. Use the following list of techniques to boost your own sales or to share with your coworkers or the salespeople you coach.
The initial step in any winning sales transaction, though, is to think about your prospects. Do they know they need your product or service or are they having a problem you can solve? What other products are for them and are they good?
Next, you need to start listening. Consider these top-shelf sales tips:
- Know what gets to them Beyond learning what the customer says he or she wants, find out what the true motivations are. Generally, this means lower costs but it can also mean something like improving efficiency, reducing work for them and more.
- Use your own language to rephrase what they say. Known as reflective listening, this skill lets the prospect know that you are hearing them, that you are concerned about it and are considering it, and that you are clear on the facts. Furthermore, this technique clarifies what they expect from you.
- Find out what your prospects is after. If they are pleased with their own answers to the problem you think you can solve, learn more. If they aren't, find out what's missing. If they are only interested in parts of your proposed solution, you need to know this too. At the end of the business day, making any sale is about convincing one person at a time. If your prospects don't feel understood, will rarely continue a business relationship with you.
- How they feel will close the deal. Your explanations have their purpose, but making sales is truly about whether your client likes you and trusts you and what you're selling. This is the reality even if they don't know it. Try to ferret out signs of being overwhelmed and tired, as these are negatives you could perhaps solve. Also, listen for good emotions such as happiness, because this can help you understand your customer's motivations.
- Don't boss people around. No one likes to be bossed around, but a lot of would-be sellers essentially do this when they repeat and repeat their sales pitches without listening properly. Instead, discuss the benefits of your service or product and listen closely while the client speaks, coming to believe that, in the process, your product is the best one. You can coach the conversation along, but stop there or you could lose it all.
- You aren't a mind reader. Every prospect is unique, and that you can almost never guess what they really need. Don't let your ego get the best of you and believe that you know more than they do about what they desire. Instead, ask clarifying questions several times during the conversation.
- Stop talking! Don't be uncomfortable with a few moments of silence, and try not to repeat your presentation or any part of it unless you're 100 percent confident the client doesn't yet understand. It's an insult to their intelligence! Moreover,you wouldn't want to put a client to sleep -- instead, you want them to feel special and important to you.
These sales tips might not be intuitive, but if you just give them a chance you will see that they are very effective. Don't forget that most would-be sellers just rush through with their standard speeches, not considering these aspects. These salespeople are never successful. Join the ranks of sales victory by shutting your mouth and showing that you care.